InPeRspective with Bill Sherman What does it take to become a thought leader (or to turn a client into one)? In this episode Bill Sherman sits down with Carly Rogers and Ken Kerrigan on PRSA-NY’s podcast to discuss. VIDEO
Behind the Bestsellers with Sunny Ray What does it take to turn a great idea into a lasting business? Peter Winick joins Sunny Ray to discuss the business side of thought leadership—how to develop ideas, reach the right audience, and build beyond the book.
Partnering Leadership: From Expertise to Impact: How Leaders Take Ideas to Scale Bill Sherman joins Mahan Tavakoli on the Partnering Leadership podcast to explain what separates meaningful thought leadership from content marketing, personal branding, and the growing volume of AI-generated noise.
Conscious Millionaire: Entrepreneur Business Growth and Thought Leadership How does a good idea become a profitable business? Peter Winick discusses with JV Crum III on The Conscious Millionaire Show.
The Dawn Patrol with Dave Summers Peter Winick joins Dave Summers on The Dawn Patrol and talks about why “engagement” is really just a fancy word for somebody giving a damn.
Signals: How Founders and Executives Stand Out in a Flood of AI Slop In this episode of Signals, Bill Sherman sits down with host Gwen Chen and discusses how AI has made it easier than ever to create content. But when everyone can publish, what makes an idea actually land, spread, and create impact?
Podcast Interview Marketing Show: The Thought Leadership Advantage What if your next podcast interview became more than content? Peter Winick sits down with host Tom Schwab of the Podcast Interview Marketing Show and unpacks how conversations compound into brand equity.
SuperPsyched: What Is a Thought Leader? Peter Winick joins Dr. Adam Dorsay’s SuperPsyched podcast and discusses what defines a thought leader and how people earn that reputation. VIDEO
Tardan Today: The Business Behind Thought Leadership Peter Winick sits down with Dennis Tardan of Tardan Today to explain why having a great idea is only the beginning. Turning it into a platform, a product, or a sustainable business is an entirely different challenge. VIDEO
The Dov Baron Show: Could You Be the Accidental Thought Leader? Peter Winick joins The Dov Baron Show, sharing that the gap between a brilliant idea and a sustainable business built on that idea is not a creativity gap. It is a strategy gap. And most people never close it. VIDEO
Consulting Rainmakers: Never Call Yourself a Thought Leader Peter Winick sits down with Mikalus Zach on the Consulting Rainmakers podcast and shares why calling yourself a thought leader instantly distances you from the people you want to reach, the difference between thought leadership and content marketing and why business people keep conflating them, and more.
The Thought Leadership Playbook: Peter Winick on Building Real Authority What actually makes someone a thought leader? And how do you build one deliberately? Peter Winick talks with Marissa Eigenbrood in this episode of Smith Publicity’s All Things Book Marketing podcast about his new book, The Thought Leadership Handbook , co-authored with both Bill Sherman and Naren Aryal.VIDEO
5 Avatars of Thought Leadership Peter Winick sits down with John Murphy on the Fearless podcast to share why your “why” matters more than your “how,” why giving away your best ideas can grow your business, and why thought leaders have a responsibility to make their voices heard in an age of AI-generated noise. VIDEO
Beyond Content Marketing: The Secret to High-Impact Thought Leadership Peter Winick sits down with Underbroadcasted host AJ Bubb to break down the critical shift from being a hands-on practitioner to building a scalable business around your ideas.
Earning Client Trust with Thought Leadership In this conversation with Scott Love, Bill shares the framework he and his colleagues developed over 20 years of consulting with Fortune 500 executives, professional services providers, and emerging experts who want their ideas to travel further and earn more trust.
Ditching Hourly: Scaling Thought Leadership Bill Sherman joins Jonathan Stark on Ditching Hourly to discuss how experts can scale their ideas to create impactful thought leadership.
AI can create content. It can’t create thought leadership. What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick and John Jantsch. VIDEO
Profiles in Leadership: Peter Winick on the Business of Thought Leadership In an era when everyone claims to be a thought leader, Peter Winick explains what separates enduring influence from endless content—and why his new book belongs on every serious leader's desk.
Designing for Health: Interview with Bill Sherman Bill Sherman talks with Dr. Craig Joseph to explore why some ideas gain traction while others never move beyond a conference presentation or journal article. Bill shares practical frameworks for helping ideas travel farther, resonate with the right audiences, and ultimately drive impact. VIDEO
Thought leadership that moves markets Bill Sherman speaks with The Bliss Business Podcast to explain how introverts share big ideas, finding the spark that energizes you enough to speak, and getting past content insecurity.
Is Your Book a Hobby or a Business? How to Monetize Your Expertise Peter Winick talks with Zach Kristensen of Your Path to Book Publishing about the business that should exist around your book—and why the smartest authors put on their CEO hat before they write a word. VIDEO
What role should AI play in writing a book? Bill Sherman joins Christina and Verity from Intelligent Ink and Ana del Valle, Founder of StoryGroove.ai, for a frank, open conversation about how AI is currently being used in the book industry, the pros and cons of using it, and what aspiring authors need to consider before they dive in.
When Your Ideas Matter: A Conversation with Bill Sherman on Thought Leadership How do ideas become movements? In this conversation with Andi Simon, Bill Sherman explores why curiosity, expertise, and the willingness to share what you’ve learned are the foundations of true thought leadership. 
