Elevate your big ideas—just like the experts.
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Endorsed by Mel Robbins, Stephen M. R. Covey, Ken Blanchard, and 50+ more!
Foreword by Lisa Bodell.
Praise for The Thought Leadership Handbook
“If you want to be taken seriously as a thought leader, read this book.”
Mel Robbins, New York Times bestselling author; host of The Mel Robbins Podcast
“If you’re an expert eager to share your insights with a wider audience, buy this book, use it, and watch your influence grow!”
Ken Blanchard, coauthor, The One Minute Manager and The Secret: What Great Leaders Know and Do
“An exceptional and timely guide for anyone serious about moving ideas from insight to enterprise, and from aspiration to lasting impact and meaningful contribution.”
Stephen M. R. Covey, New York Times and #1 Wall Street Journal bestselling author, The Speed of Trust and Trust and Inspire
“This book hands you the tools to build reach, relevance, and revenue without wasting time.”
Keith Ferrazzi, founder, chairman, and CEO, Ferrazzi Greenlight; New York Times bestselling author, Never Eat Alone, Who’s Got Your Back, and Never Lead Alone
“Every thought leader asks two questions: Are my ideas good enough? How can I create more impact? The Thought Leadership Handbook gives you the frameworks and tools you need to answer both.”
Deanna Mulligan, CEO, Ceres Life Insurance; former president, CEO, and board chair, Guardian Life Insurance of America
“It’s never been harder to be heard as a thought leader. This book gives you the tools to find your audience and scale your impact.”
Michael Bungay Stanier, author, The Coaching Habit
“Bill, Peter, and Naren have written the landmark book on thought leadership. Read it.”
Marshall Goldsmith, author, What Got You Here Won’t Get You There; Thinkers50 Hall of Fame; founder, 100 Coaches
“This book offers leaders a disciplined, experience-grounded approach to elevating ideas with intention, focusing on impact over attention and building influence that endures.”
Janet Foutty, former chair, Deloitte US; former CEO, Deloitte Consulting
“The Thought Leadership Handbook is your essential guide to what it actually takes to succeed—and profit.”
Josh Bernoff, bestselling author; creator, Bernoff.com and the Virtual Book Coach
“If you’re an expert who wants to learn thought leadership, this book is your must-have resource.”
Charlene Li, New York Times bestselling coauthor, Winning with AI: The 90-Day Blueprint for Success
About the Authors
Bill Sherman
COO, Thought Leadership Leverage
Bill stumbled into thought leadership when a Fortune 500 executive asked him to scale the ideas in a book. He said “yes.” That was twenty years ago. Today, as COO of Thought Leadership Leverage and cohost of the Leveraging Thought Leadership podcast, he helps everyone from first-time speakers to Thinkers50 honorees build velocity for their ideas. Bill lives in Las Vegas, Nevada.
Peter Winick
Founder & CEO, Thought Leadership Leverage
Peter Winick has deep expertise in helping those with deep expertise. As founder and CEO of Thought Leadership Leverage and cohost of the Leveraging Thought Leadership podcast, Peter knows what it takes to scale beyond the individual expert. He presents regularly at conferences, podcasts, and webinars and has interviewed the likes of Tom Peters, Daniel Pink, Dorie Clark, Stephen M. R. Covey, and hundreds of others. Peter lives in the New York metropolitan area.
Naren Aryal
CEO, Amplify Publishing Group
Naren Aryal is CEO of Amplify Publishing Group (APG). He launched the company with a single title in 2003 and guided it to what it is today—one of the fastest-growing and most respected hybrid publishing companies in the world. Naren advises industry experts and thought leaders on the opportunities and challenges that exist in the ever-evolving world of publishing. Naren lives in Virginia, just outside of Washington, DC.
About The Thought Leadership Handbook
Discover the tools and traits of the leaders who shape the world’s big ideas.
The Thought Leadership Handbook is a groundbreaking work for the executives, speakers, visionaries, and above all, thinkers across industries who dedicate their lives to making a lasting difference.
Bill Sherman and Peter Winick of Thought Leadership Leverage have guided hundreds of clients to amplifying their messages. In more than 700 conversations on their award-winning podcast Leveraging Thought Leadership, they skip the predictable “expert questions” and instead explore the lived journey of being a thought leader. Along with publishing industry expert Naren Aryal, they translate those vulnerable conversations into a practical, deeply insightful field guide.
Across thousands of stories, patterns emerged, leading to five thought leadership avatars:
- Growth-Minded CEOs
- Impact and Legacy Executives
- Thought Leaders on the Run
- In-House Experts
- Hall of Fame Thinkers
Whether you’re seeking sustainability, scale, or a legacy of impact, The Thought Leadership Handbook reveals the patterns you can’t see alone.
With candid case studies, proven frameworks, and hands-on tools, you’ll identify your path, sharpen your strategy, and take confident steps forward.
Resources
Speaking & Events
Bring these ideas to your organization.
Interested in booking Bill or Peter for a speaking engagement? Sessions available as keynotes, fireside chats, webinars, 2-hour workshops and 4-hour workshops.
- Why you practice thought leadership matters far more than how. Five avatars. Which one are you?
- Give your best ideas away. Become the obvious choice before the buying cycle starts.
- Ideas can’t speak for themselves. You can. The skills to make them heard are learnable. Pushing harder isn’t one of them.
- You have a duty to speak. As AI floods your field with plausible noise, silence isn’t neutral. Your ideas are the signal.
- If you stopped tomorrow, would your ideas keep spreading? The Impact Equation: send them into rooms you’ll never enter.
There are no events yet. Check back soon!
Bulk Discounts
Special offers and discounts are available on The Thought Leadership Handbook:
For bulk purchase inquiries, please contact Alison Keiser at [email protected].
Contact
Want to get in touch with the authors? Interested in a speaking engagement or interview? Want to learn more about Thought Leadership Leverage or Amplify Publishing Group?
